Creating a Core Values Statement
By“There is one aspect of your mission statement that is more important than all others: your core values.
Core Values Still Count
In an ever-changing world, core values remain constant.
Core values are NOT descriptions of the work you do or the strategies you employ to accomplish your mission. Rather, your values underline your work, how you interact with others, and which strategies you use to fulfill your mission. They are the basic elements guiding how you go about your work. They are the practices you use every day in everything you do.
Your Core values should:
Govern personal relationships
Guide business processes
Clarify who you are
Articulate what you stand for
Help explain why you do business the way you do
Guide you in how to teach
Inform you on how to reward
Guide you in making decisions
Require no external justification”
(extracted from Mary Ellen Tribbey’s post today rntitleld ‘Marketing Lessons from a Whore’ in http://www.WorkingMomsOnly.com . I recommend you take a look if you are a working mother or want to understand or supprt them.)
