Dynamic Change to Stay Viable


So how about dynamic change from the business perspective? From my experience, moving onto business continuity is a two-fold process. One part is identifying a core set of values that coalesce into our business or company identity. Simultaneously, a company also has to meet and match the needs and desires of their targeted customers.

  Ironically, if you take a company like Nokia as an example, you might not recognize the company from their chain of products over the past few decades, which began with paper products, rubber tires and cables and evolved over the years into success in mobile or cellular telephony. How can you even say it’s the same company? What was the thread that lead from one product or market to another? Oil-based products that met consumer-based needs or wants in a way that radically improved their experience. They consistently scoped the market for needed products or services and rode the crest of the wave toward market dominance. So while the core products changed over 150 plus years, the underlying ethos and access to available resources &market-based opportunities remained the same with Nokia.

The whole process is dynamic, and requires regular updating on the part of the organization. That way, the growth and evolution of a company stays in synch with the market as well as with staff development and technological advances. When this is the case, productivity goes up plus staff and client loyalty soar as they feel listened to, supported and valued.

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