Memes Spur Creative Infidelity


By the way, continuing our look at the power of memes, the meme itself comes with no value judgement; it exists to replicate and perpetuate itself. It is we humans who latch on to new memes and manage the change by adding our labels, values, rationales and justifications to a meme. This then allows and, indeed, invites us to practice ‘creative infidelity’ by looking and acting in new novel ways as we seek to stay up to date in the modern world. Over time, as many people accept the meme and it becomes embedded in society, that becomes part of the acceptable cultural tradition.

 Memes do happen naturally as cultures and ideas bump up against each other; with outcomes unknown. I believe you can, however, harness the power of your mind and use creativity tools to stimulate and leverage meme generation. This process has been used in history by people who wanted to wield power or make a difference, at any level,  for good or evil.
We can also use the power of memes ourselves, starting on a personal level, to design the life of our dreams and move upward and outward to ‘be the change’ we seek in the world. I will share with you a strategic dynamic to facilitate that in the next post!